The application was named “Le’ Boutiq” with its initial implication into the clothing and lifestyle industry. The application is powered by Magento 2, which has meritoriously proven itself to be the most optimum framework for ecommerce app development in countries like Australia, India, UK and USA. The software application is developed and retailed as a combination of web and mobile application, facilitating effective ecommerce over the net. Perhaps the most highlighting feature about Axel’s ecommerce platform is the complete and easy customization capability with reference to a brand, company or industry. This enables businesses to purchase the application at lower costs, custom tailor the additional features to their requirements with minimal time and yield high return on the investment through ecommerce.