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Investing in improving your eCommerce presence to increase your chances of success with your online customers has never been more important.
The following seven eCommerce website features will help you build an eCommerce website that your customers enjoy visiting, whether you’re thinking about building an eCommerce website to monetize your business or simply improving your existing website. Read on to learn about the eCommerce website features and best practices you need to incorporate.
Customer Expectations From Ecommerce Sites?
- Getting to your homepage and making the final purchase should be an intuitive and easy process.
- Ecommerce website design that is aesthetically pleasing.
- An experience tailored to your needs.
In general, customers expect the above three things from an eCommerce site.
The moment a customer lands on the homepage of an online store, they make a snap decision about the brand.
Engaging and captivating websites will increase dwell time metrics – in other words, your customers will stay on your site to browse and hopefully buy, which will improve your e-commerce conversion rate.
Your website does a lot of heavy lifting, too, in addition to focusing on the quality of your products. Start thinking about your customers’ needs before you start your eCommerce business. For example, “What do my customers expect from my eCommerce site?”
The top 7 must-have features of an eCommerce website
Here are some practical eCommerce website features that will help you succeed online. The top eCommerce sites use these features.
1. Easy-to-use design
In an eCommerce site, customer experience is probably one of the most important features. Your customers will likely move swiftly to one of the many other online retailers if they can’t find what they’re looking for on your website. Follow best practices for eCommerce user experience.
2. Mobile-Responsive Features
Mobile devices are increasingly important for eCommerce consumers in the modern marketplace. Mobile optimization is vital for your eCommerce website design since most customers browse online stores on their phones.
To increase your conversion rate and keep customers happy, ensure your web design is automatically adapted to the screen size and shape of phones.
3. Various payment options
Online retailers often struggle with cart abandonment.By providing multiple online payment methods in the shopping cart, you will increase your chances of closing the deal in the final checkout stage on your website.
You should consider offering payment options such as PayPal and Stripe in addition to debit and credit cards. To encourage customers to press the “purchase” button, you could add plugins with a buy now, pay later option.
4. 24x7 Customer Support
Online retailers often struggle with cart abandonment.By providing multiple online payment methods in the shopping cart, you will increase your chances of closing the deal in the final checkout stage on your website.
You should consider offering payment options such as PayPal and Stripe in addition to debit and credit cards. To encourage customers to press the “purchase” button, you could add plugins with a buy now, pay later option.
5. Showcase User Reviews
Your eCommerce website should have a section with product reviews for your customers to view. A successful online business cannot succeed without reviews, which are trusted by 79% of customers as much as recommendations from their friends.
Customers often rely on what previous buyers have said about a product because they will not have the chance to see it in person.
6. Discounts and features for users
It’s important for customers to feel that they’re getting a great deal and that they are treated differently than other consumers. This type of personalized experience can be provided by personalized offers, deals, and other features.
Customers can access their personalized wishlist, loyalty pricing offers, and account history through user accounts. Additionally, you can send targeted special offers to loyal customers using an eCommerce platform’s automated emailing system.
7. Detailed product information
Although shopping online has become extremely common, consumers are still wary of making purchases online – especially from smaller brands they may not know.
Consumers are adversely affected by online shopping because they cannot see or touch the product before making a purchase.
Be certain to provide as much product information as possible so your customers will feel confident that your product is worth their money. You should include information about the size, materials, colors, ingredients, and origin of your products on your product pages. Take photos of your products from all angles.
Add related product sections to product pages when setting up your eCommerce website, as this will help consumers find other products that are tailored to their needs and tastes.
Final Thoughts
Your eCommerce website will satisfy even the pickiest of new customers if it has these seven key features.
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