As we know, SEO is not a one-stretch process. An effective SEO strategy comprises several initial steps and ongoing processes like monitoring, tracking, and reporting. Since search engine algorithms are constantly changing according to the various factors of website ranking, you should not pause your strategies after reaching the top. Instead, you should do what is necessary to stay in that position. That is what SEO experts can do for your website. In this blog, we are going to shed light on the step-by-step implementation process of an effective SEO strategy.
Audit of Your Website
When implementing the SEO plan for your website, the first step is conducting an SEO audit. The audit will analyze your website’s content, keyword ranking, status regarding SEO, outbound/inbound links, social media presence, and how it ranks when compared to the competitors.
Analysis of Keyword
The process of keyword analysis is not always straightforward. Some keywords that are relevant to your business might be highly competitive. Employing such keyword ranking may be futile. There are many keyword analyzing and researching tools available that are widely used by top SEO companies. With the help of such tools, SEO experts can find the best keywords for your website, focusing on the search criteria of your targeted audience. What will be the words and phrases for the search queries of your targeted audience? Does the website answer the customer’s questions properly? Can the keywords lead the users to a sales deal or monetary gain? These kinds of questions will be analyzed and answered through keyword analysis.
Analysis of Website
A more comparative look at the underlying factors of your website design can help pinpoint areas requiring changes to enhance SEO. Hence, professional SEO services include website analysis as an essential component. Consider studying page titles, meta descriptions or tags, and internal/external links, among others, as they demand assessment. One practical way to improve your website’s SEO is by making a content-to-keyword map.
Analysis of Backlinks
Backlinks connect one website to another, suggesting a backlink points back to a distinct website. Backlinks are significant for successful SEO because they denote trust, confidence, and credibility. When other websites are linked to your website, search engines consider that to be an indication that your content is steadfast and reliable. During this stage of the SEO implementation process, your website’s backlink profile is scrutinized, and a plan is developed to construct quality links.
Optimization of Content
Reviewing the content of your website, social media accounts, blogs, and any other platform where your brand is cited, and you have authority over the content is necessary. It would be best if you constructed a blogging calendar that contains the dates and topics for each post. The outcomes of keyword analysis can be used to generate calls to action and other marketing possibilities. Leading SEO companies in UAE and worldwide include the effective collaboration of keyword analysis and content optimization to get the best results.
Citations and Directories
It’s highly advised to claim your business listing on Google My Business since it can immensely improve your SEO. Besides, it’s important to list and expose your business on diverse directories and review sites that are appropriate to your business. This will not only help search engines comprehend your business better but also boost its visibility. Consistency is critical when it comes to basic details like your business name, address, and phone number (NAP). Hence, make sure to keep it the same in all of your listings and websites.
Regular Reports, Reviews, and Maintenance
Frequent reports that portray your SEO improvement can help you understand if your strategy is adequate or requires adjustments. It’s important to conduct regular reviews and analyses of your keywords to ensure they continue functioning to your advantage.
If you secure a rank on the first page of Google’s search results, it doesn’t necessarily suggest you relax, assuming it will be there forever. The competition is extreme, and you must remain attentive to stay ahead. Axel Technologies specializes in developing and executing the complete SEO implementation process according to each client’s demands. Start an SEO master plan by getting your free SEO audit report from our team of SEO experts. Once you understand your present status, we can help you enhance your online presence and maximize your opportunities and growth.